Brand
Luxe Living by Ryen Toft
Brand guide (working draft). The final concept is still being chosen; this page will be restyled once Ryen picks one.
Brand story
Luxe Living is Ryen Toft's personal brand. It brings together the two halves of a well-lived life: the calm of a home where everything has a place, a lesson from her grandparents, Grammy and Grampy, and the wonder of the world, explored across 60+ countries with a headstand in each.
Luxe, here, isn't about more. It's living well with less, traveling with intention and collecting moments instead of things.
Wordmark
Luxe Livingby Ryen ToftOption 4: RT monogram with an upside-down brass T and dot. Upright Luxe Living, script byline.
Palette (Option 4: earthy)
Taglines: See the world from a new angle. · Make room for what matters. · Live well. Everywhere.
Type
DM Serif Display
Headlines. Bold, editorial. Byline in Pinyon Script.
Karla
Body text. Clean and easy to read on a phone.
Voice
Warm
First person, like a note from a friend who has been everywhere.
Playful
A little upside down. A wink, never a lecture.
Intentional
Fewer, better words. No hype, no em dashes.
Usage
Luxe Living is a trademark of Ryen Toft and is kept separate from Simply Luxe. Simply Luxe appears only as a founder credit. Sign off as: Ryen Toft, Author and traveler.